MAY
2016 PROPELLER
Tuesday, May 10th, 2016 - 6pm
After
graduating from Princeton in 2012, Mark spent a year at Google coordinating
major sports partnerships for YouTube and Google+. While at Google, he
developed a passion for building and designing products. In late 2013,
Mark left Google and joined the team that launched Movo.
Movo
designed and manufactured a fully customizable activity tracker for companies
looking to engage employees around the importance of health and wellness.
Over the course of two years, Movo built a client roster of major companies
including, Subway, UBS, Johnson and Johnson, Princeton University and Burger
King.
As
CEO and Co-Founder, Mark designed Movo’s hardware and software products, built
an efficient supply chain in China, oversaw Movo’s global distribution center
in Indianapolis and constructed and contributed to an effective sales and
marketing strategy.
After
two years of work and over 10,000 devices sold, Movo hit a crossroads.
Their lean team and limited resources made it difficult to sustain their
success and scale their operation. With market leaders struggling in the
space, the challenges began to overwhelm the investors who ultimately decided
to wind the operation down.
Mark
is eager to share his story as a cautionary tale of fast growth in a
competitive sector.